Earnings are here and everyone's lying about it

😎 Market Vibes

Everyone’s pretending, but the cracks are getting louder.
Markets opened green and immediately fumbled, earnings spin machines are working overtime, and the "soft landing" fantasy is fading fast. The job market's quaking, consumer confidence just fell for the fourth straight month, and even Pepsi is pricing soda like it’s a luxury good. Meanwhile, Trump’s trying to paper over tariff pain, and companies are scrambling to frame bad news as "better than expected." Welcome to earnings season — where the real numbers are ugly, but the vibes are aggressively optimistic. Let’s break it down.

🎯 Soft landing? Yeah, about that...

• 📉 S&P 500 Turns Red: Markets opened green but quickly reversed, with the S&P sliding as earnings warnings pile up. Relief rally? More like wishful thinking on borrowed momentum.

• 💼 Job Market Jitters: Americans are increasingly anxious about the job market, with concerns reminiscent of the Great Recession era. Despite a relatively healthy labor market on paper, reports of layoffs and economic instability are causing trepidation.

• 🛒 Consumer Confidence Slips Again: University of Michigan’s latest data shows consumer sentiment dropping for a fourth straight month. Inflation expectations are ticking up, even as real spending growth softens. Households are not buying the soft landing narrative.

• 🚗 Trump Taps the Brakes on Auto Tariffs: Trump’s planning to soften up tariffs on foreign cars and parts, according to the WSJ. Companies could even get retroactive refunds on the duties they already paid. Big Three automakers like Ford are breathing a little easier — but the market barely flinched.

• 🥤Pepsi Prices Pop, Consumers Drop: PepsiCo raised prices again to offset tariffs and supply chain costs — but now shoppers are pushing back. Sales volumes are slipping, and suddenly a $5 soda feels more like a flex than a thirst-quencher. Inflation wins another round.

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💸 Trade Talk

Markets are faking stability, but the cracks are obvious. Consumers are pulling back, job market nerves are rising, and earnings season isn’t doing much to calm the fear. It’s not full panic — yet — but traders are definitely moving their stop losses a little closer to the door.

🧠 Big Brain Energy

Consumer confidence dropped for the fourth month in a row, according to new University of Michigan data.
Inflation expectations are ticking higher too. Translation? Households aren’t buying the "everything's fine" story — and maybe traders shouldn't either.

🧨The Outrage Meter

PepsiCo raised prices again — and shoppers aren't having it.
Citing tariffs and supply chain chaos, Pepsi jacked up costs... and customers are now buying a lot less soda. Inflation flexed too hard — and it might be about to backfire across the board.

Buying a soda these days:

🤔What Do You Think?

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